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<channel>
	<title>Irene Arifin</title>
	<link>https://irenearifin.com</link>
	<description>Irene Arifin</description>
	<pubDate>Sat, 26 Feb 2022 03:44:53 +0000</pubDate>
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	<item>
		<title>Annual Report VA</title>
				
		<link>https://irenearifin.com/Annual-Report-VA</link>

		<pubDate>Tue, 08 Feb 2022 19:17:46 +0000</pubDate>

		<dc:creator>Irene Arifin</dc:creator>

		<guid isPermaLink="true">https://irenearifin.com/Annual-Report-VA</guid>

		<description>U.S Department of Veterans Affairs
	Format: PDF /&#38;nbsp;Country: USA


Every year, the U.S Department of Veterans Affairs publishes an Annual Report to inform the Veterans and American people with performances, challenges, and information in providing health care and benefits to Veterans.

To create a dynamic impact, I studied previous years’ reports and up-to-date branding guidelines; to make purposeful design decisions and push the creative boundaries while keeping on brand.



	
&#60;img width="612" height="792" width_o="612" height_o="792" data-src="https://freight.cargo.site/t/original/i/21e31d6eea76844709af29fc42a2fe600351c98b26a20b7648f026d04dc3e98d/VTH-239-Annual-Report-Look-Updates-Proposal-1.jpg" data-mid="132909442" border="0"  src="https://freight.cargo.site/w/612/i/21e31d6eea76844709af29fc42a2fe600351c98b26a20b7648f026d04dc3e98d/VTH-239-Annual-Report-Look-Updates-Proposal-1.jpg" /&#62;
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	︎︎︎Concept and design proposal for Annual Report 2020. The content is designed to simplify heavy-data into easy to scan visual information.



	


&#60;img width="1700" height="2200" width_o="1700" height_o="2200" data-src="https://freight.cargo.site/t/original/i/bed5851d76112e5a774d77819dbdafd8b7ae845014ef2bec72552ff77f6f0dd5/VTH-259-TelePresenter-Cert.-Program-Annual-Report-Insert-ia-3.1.jpg" data-mid="134400941" border="0"  src="https://freight.cargo.site/w/1000/i/bed5851d76112e5a774d77819dbdafd8b7ae845014ef2bec72552ff77f6f0dd5/VTH-259-TelePresenter-Cert.-Program-Annual-Report-Insert-ia-3.1.jpg" /&#62;
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&#60;img width="3400" height="2200" width_o="3400" height_o="2200" data-src="https://freight.cargo.site/t/original/i/a85993956eeca1705c8878519afa40edf7985c250fdf86ec6b8b0147c7f0fc5e/VTH-259-TelePresenter-Cert.-Program-Annual-Report-Insert-ia-3.1--2.jpg" data-mid="134401024" border="0"  src="https://freight.cargo.site/w/1000/i/a85993956eeca1705c8878519afa40edf7985c250fdf86ec6b8b0147c7f0fc5e/VTH-259-TelePresenter-Cert.-Program-Annual-Report-Insert-ia-3.1--2.jpg" /&#62;
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︎︎︎Concept proposal for a 7 pager insert that goes into the Annual Report, to promote the launch of their new certificate program for telepresenters. I’ve created this illustration to differentiate the insert from the report while keeping it simple enough to stand out without overwhelming, the concept focuses on visual representation to guide readers to the context of the information.


	
	


The client returned with an updated topic/theme for the year, they would also like the cover images to be veterans focused and current with the pandemic situation. After proposing a couple of options to my Creative Director, the client selected the below cover with images that shows how care delivery have been modernized to shift with the needs, and images of veterans that are more inclusive.


	
&#60;img width="1492" height="1929" width_o="1492" height_o="1929" data-src="https://freight.cargo.site/t/original/i/7af02f415b3f3c9308b5278f114eb714a356111d55f0158d33a7a38bb5d0a7a5/Screen-Shot-2022-02-15-at-2.15.03-PM.png" data-mid="133595123" border="0"  src="https://freight.cargo.site/w/1000/i/7af02f415b3f3c9308b5278f114eb714a356111d55f0158d33a7a38bb5d0a7a5/Screen-Shot-2022-02-15-at-2.15.03-PM.png" /&#62;
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&#60;img width="2964" height="1919" width_o="2964" height_o="1919" data-src="https://freight.cargo.site/t/original/i/b5e4d20fbedbbf1a866fd0a0ed91598730d30f277d85c122bfeff6cedff9e4eb/A6.jpg" data-mid="134416162" border="0"  src="https://freight.cargo.site/w/1000/i/b5e4d20fbedbbf1a866fd0a0ed91598730d30f277d85c122bfeff6cedff9e4eb/A6.jpg" /&#62;
&#60;img width="2965" height="1916" width_o="2965" height_o="1916" data-src="https://freight.cargo.site/t/original/i/125adf10322ae1d6af1a8c221e78654c8ae395ebf16e05c28401f51ca50c96c2/A7.jpg" data-mid="134416163" border="0"  src="https://freight.cargo.site/w/1000/i/125adf10322ae1d6af1a8c221e78654c8ae395ebf16e05c28401f51ca50c96c2/A7.jpg" /&#62;



	︎︎︎Once the updated images to the cover was approved, the project was passed along to a Sr.Designer who applied the concept through the 48-pages annual report. Here are some of the spread!
	

The annual report is Accessibility-centered designed to meet the minimum of standards in Section 508 and the Web Content Accessibility Guidelines 2.0.</description>
		
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	<item>
		<title>E-learning</title>
				
		<link>https://irenearifin.com/E-learning</link>

		<pubDate>Sat, 26 Feb 2022 03:44:53 +0000</pubDate>

		<dc:creator>Irene Arifin</dc:creator>

		<guid isPermaLink="true">https://irenearifin.com/E-learning</guid>

		<description>Office of Care Coordination
	Format: Instructional Training /&#38;nbsp;Country: USA


The Veterans Health Administration's (VHA's) Office of Care Coordination (OCC) was established in July 2003 to oversee the national implementation of its telehealth initiatives. One method that has been steadily growing in popularity is e-learning, virtual learning has proven to stimulate and develop a competent workforce while reducing fiscal burden. Over the years, staff responded overwhelmingly positive to the benefits of e-learning for building telehealth skills.

Regional and cultural diversity of the system present challenges to education, in both delivery and content. How do we ensure the deliverable is functional and effective for everyone? How do we create a pleasant learning user experience to foster an engaging self-learning environment?&#38;nbsp;
For each course, I created the concept and built out a full template design to be used through the modules.&#38;nbsp;I’ve used evidence-based learning design processes to define and design individual learning items,&#38;nbsp;developing creative solutions that will help engage training requirements with the users.&#38;nbsp;

The training are Accessibility-centered designed to meet the minimum of standards in Section 508 and the Web Content Accessibility Guidelines 2.0.



	
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&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/361f37f4cb61575162239e8826c52ae7dffdbbe158223428180a56ea792aa0d0/Slide27.jpg" data-mid="134734999" border="0"  src="https://freight.cargo.site/w/1000/i/361f37f4cb61575162239e8826c52ae7dffdbbe158223428180a56ea792aa0d0/Slide27.jpg" /&#62;
&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/5d30f4dd9a5520107b806758d487ac6ee16b55218a309cf13501a97d69ac925d/Slide31.jpg" data-mid="134735152" border="0"  src="https://freight.cargo.site/w/1000/i/5d30f4dd9a5520107b806758d487ac6ee16b55218a309cf13501a97d69ac925d/Slide31.jpg" /&#62;
&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/30741cb22c3e5aff9e2650fbbf196b18017660d021837aca59c9edba52fed61c/Slide28.jpg" data-mid="134735020" border="0"  src="https://freight.cargo.site/w/1000/i/30741cb22c3e5aff9e2650fbbf196b18017660d021837aca59c9edba52fed61c/Slide28.jpg" /&#62;
&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/c8527204286db9898471fe611d47c23b5b0ee854edf41c5944c79ac6750b6f1f/Slide20.jpg" data-mid="134734942" border="0"  src="https://freight.cargo.site/w/1000/i/c8527204286db9898471fe611d47c23b5b0ee854edf41c5944c79ac6750b6f1f/Slide20.jpg" /&#62;
&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/f58a71c6fb8bc87ea88b1dad4ca7d906f12d01f0555c8182c667430a23db0c55/Slide22.jpg" data-mid="134734950" border="0"  src="https://freight.cargo.site/w/1000/i/f58a71c6fb8bc87ea88b1dad4ca7d906f12d01f0555c8182c667430a23db0c55/Slide22.jpg" /&#62;
&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/1c676cfb18e72e790c96967e20de9f96ec0f501d3ddc6e057fbbd1634a26ece0/Slide23.jpg" data-mid="134734951" border="0"  src="https://freight.cargo.site/w/1000/i/1c676cfb18e72e790c96967e20de9f96ec0f501d3ddc6e057fbbd1634a26ece0/Slide23.jpg" /&#62;
&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/f9f8833138447e5534fb427e971b88de9a1a64cb63c16e4ffc8e89a9841f9e6e/Slide24.jpg" data-mid="134734957" border="0"  src="https://freight.cargo.site/w/1000/i/f9f8833138447e5534fb427e971b88de9a1a64cb63c16e4ffc8e89a9841f9e6e/Slide24.jpg" /&#62;
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&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/a79081f62962387a5383022f8db645f48b4794ecfec44e5e0d698cc5c3a9fdeb/Slide37.jpg" data-mid="134735187" border="0"  src="https://freight.cargo.site/w/1000/i/a79081f62962387a5383022f8db645f48b4794ecfec44e5e0d698cc5c3a9fdeb/Slide37.jpg" /&#62;
&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/bbc688f44d91c36f6e1310962ff6c31e03bda9e2337cf2118fd60ee96f17a43c/Slide38.jpg" data-mid="134735190" border="0"  src="https://freight.cargo.site/w/1000/i/bbc688f44d91c36f6e1310962ff6c31e03bda9e2337cf2118fd60ee96f17a43c/Slide38.jpg" /&#62;
&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/8f11727b5e0bd30ddb52dcf512316acecc8cce96ad15d9ef7a6feb4b192821ec/Slide40.jpg" data-mid="134735194" border="0"  src="https://freight.cargo.site/w/1000/i/8f11727b5e0bd30ddb52dcf512316acecc8cce96ad15d9ef7a6feb4b192821ec/Slide40.jpg" /&#62;
&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/6d7ef50a5c806475fe409fdebe8ab98ce5f44c66c4d92c3efc58d3e0de34a425/Slide41.jpg" data-mid="134735231" border="0"  src="https://freight.cargo.site/w/1000/i/6d7ef50a5c806475fe409fdebe8ab98ce5f44c66c4d92c3efc58d3e0de34a425/Slide41.jpg" /&#62;
&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/c145449696a8a24a4a650815f18e3c1181c3a2a0f12cf21622d1c74d1792f8fb/Slide43.jpg" data-mid="134735233" border="0"  src="https://freight.cargo.site/w/1000/i/c145449696a8a24a4a650815f18e3c1181c3a2a0f12cf21622d1c74d1792f8fb/Slide43.jpg" /&#62;


	︎︎︎Here are some selected screenshots of selected pages from the interactive virtual learning courses.
	

	
</description>
		
	</item>
		
		
	<item>
		<title>Facebook Korea</title>
				
		<link>https://irenearifin.com/Facebook-Korea</link>

		<pubDate>Tue, 08 Feb 2022 19:17:47 +0000</pubDate>

		<dc:creator>Irene Arifin</dc:creator>

		<guid isPermaLink="true">https://irenearifin.com/Facebook-Korea</guid>

		<description>Facebook (Meta)
	Format: Presentation, print /&#38;nbsp;Country: South Korea and Singapore


Chuseok (추석) is one of the biggest holidays in South Korea. It's a time when families gather together to give thanks to their ancestors for an abundant autumn harvest. Sometimes called the Korean Thanksgiving, Chuseok is celebrated with good food, wine, and family gatherings.
Through research, I’ve created the concept and design for this Chuseok-themed campaign; applying relatable quintessential visuals that best represent the festive. They are then used (and improvised!) by the team, to be used through a series of breakout sessions, conferences, exhibits, and installations in Facebook, South Korea.


&#60;img width="2520" height="1418" width_o="2520" height_o="1418" data-src="https://freight.cargo.site/t/original/i/4a73239e6c25b88d8a92cddbd6133e9944d38fe70e24434e426859c535845341/tumblr_p6idw5vgPA1s3ls9bo2_1280.png" data-mid="132910557" border="0"  src="https://freight.cargo.site/w/1000/i/4a73239e6c25b88d8a92cddbd6133e9944d38fe70e24434e426859c535845341/tumblr_p6idw5vgPA1s3ls9bo2_1280.png" /&#62;
&#60;img width="2520" height="1418" width_o="2520" height_o="1418" data-src="https://freight.cargo.site/t/original/i/19a694f8affe4428afdd190b4068f35273b7628f464adf9ca4152ef443bb3afd/tumblr_p6idw5vgPA1s3ls9bo1_1280.png" data-mid="132910564" border="0"  src="https://freight.cargo.site/w/1000/i/19a694f8affe4428afdd190b4068f35273b7628f464adf9ca4152ef443bb3afd/tumblr_p6idw5vgPA1s3ls9bo1_1280.png" /&#62;


	︎︎︎Opening and end slides used during the presentation and breakout sessions.
	


	
&#60;img width="1440" height="7017" width_o="1440" height_o="7017" data-src="https://freight.cargo.site/t/original/i/f92b727d99e662e19f28b57e0b308a72f4fa614f803411603bdae6193c78c495/tumblr_p6idw5vgPA1s3ls9bo3_1280.jpg" data-mid="132910565" border="0"  src="https://freight.cargo.site/w/1000/i/f92b727d99e662e19f28b57e0b308a72f4fa614f803411603bdae6193c78c495/tumblr_p6idw5vgPA1s3ls9bo3_1280.jpg" /&#62;
	
︎︎︎Long form used to convey heavy data into easy to scan information, this infographic was also printed for exhibition during the event.
</description>
		
	</item>
		
		
	<item>
		<title>World Bank CPL</title>
				
		<link>https://irenearifin.com/World-Bank-CPL</link>

		<pubDate>Tue, 08 Feb 2022 19:17:48 +0000</pubDate>

		<dc:creator>Irene Arifin</dc:creator>

		<guid isPermaLink="true">https://irenearifin.com/World-Bank-CPL</guid>

		<description>
	
	World Bank Group
	

	Format: PDF, Published /Country: Indonesia


City Planning Lab is a Technical Assistance program of the World Bank which aims to support Indonesian cities harness the potential geospatial data for evidence-led urban planning.
I worked closely with a team of Urban Development Specialist Consultants, in creating the logo and concept for the 7 series of knowledge booklets in a custom box set, that was presented in a high-level event at the International Monetary Fund (IMF) and World Bank Annual Meetings event that took place in Bali, Indonesia. 

We consider ways to break apart and simplify heavy information into easy to identify and read booklets, explored the idea of engaging the audience’s participation by incorporating play into the packaging.&#38;nbsp;My role comprised the entire design lifecycle of this project—from brainstorming to design, sourcing for printers to press check.

The sets was presented to senior government leaders around the world and was very well received. Yay.



	
&#60;img width="1280" height="1097" width_o="1280" height_o="1097" data-src="https://freight.cargo.site/t/original/i/4d2f1a8fcfa772a1639b96e14edd9077a84a3795570e254f1c26bf1457d4ceae/tumblr_pq4gserGaG1s3ls9bo1_1280.jpg" data-mid="133045959" border="0"  src="https://freight.cargo.site/w/1000/i/4d2f1a8fcfa772a1639b96e14edd9077a84a3795570e254f1c26bf1457d4ceae/tumblr_pq4gserGaG1s3ls9bo1_1280.jpg" /&#62;
&#60;img width="1280" height="1097" width_o="1280" height_o="1097" data-src="https://freight.cargo.site/t/original/i/23ee77fea0fce0a4e0ffcf9b418a9904a93585693ea764418e3d8f30c52b4900/tumblr_pq4gserGaG1s3ls9bo2_1280.jpg" data-mid="133045969" border="0"  src="https://freight.cargo.site/w/1000/i/23ee77fea0fce0a4e0ffcf9b418a9904a93585693ea764418e3d8f30c52b4900/tumblr_pq4gserGaG1s3ls9bo2_1280.jpg" /&#62;


  
	︎︎︎Six out of seven copies from the set lives in PDF format in the Collaboration for Development at World Bank website.
	

01/ CPL Overview
02/ MSDI
03/ Institutional Arrangements
04/ People
05/ Data
06/ System
</description>
		
	</item>
		
		
	<item>
		<title>VA Telehealth</title>
				
		<link>https://irenearifin.com/VA-Telehealth</link>

		<pubDate>Wed, 23 Feb 2022 23:48:12 +0000</pubDate>

		<dc:creator>Irene Arifin</dc:creator>

		<guid isPermaLink="true">https://irenearifin.com/VA-Telehealth</guid>

		<description>Veterans Affairs(VA) Telehealth
	Format: Flipbook /&#38;nbsp;Country: USA


With the life-altering pandemic, medical facilities gets overwhelmed and governments directed people to stay home. Covid-19 has taught us to consider users interacting with their health needs, and that technology has made it possible for people to receive health care from home. 

The U.S Department of Veteran’s Affairs are swift to extend and adapt digital healthcare technologies to serve Veterans.

So, how can we help in supporting the Virtual Healthcare Managers?
I worked with a Creative Director to produce this resourceful interactive 68-pages flipbook. We considered the overall user’s experience; easy on the eyes, simple to navigate buttons with custom icons and illustrations, that serves as a quick reference for Virtual Care Manager interacting with Veterans.

The flipbook is Accessibility-centered designed to meet the minimum of standards in Section 508 and the Web Content Accessibility Guidelines 2.0.



	
&#60;img width="1700" height="2200" width_o="1700" height_o="2200" data-src="https://freight.cargo.site/t/original/i/4f683757f78b49148829222e23dcffb59a1c0e39f31e7b7d490b27c04bb456a2/Flipbook1.jpg" data-mid="134496322" border="0"  src="https://freight.cargo.site/w/1000/i/4f683757f78b49148829222e23dcffb59a1c0e39f31e7b7d490b27c04bb456a2/Flipbook1.jpg" /&#62;
&#60;img width="2165" height="1406" width_o="2165" height_o="1406" data-src="https://freight.cargo.site/t/original/i/737fc9089d2255ff5fec4a19eed66f78d9159f017e27a7730275fe9001be3380/Flipbook2.jpg" data-mid="134496325" border="0"  src="https://freight.cargo.site/w/1000/i/737fc9089d2255ff5fec4a19eed66f78d9159f017e27a7730275fe9001be3380/Flipbook2.jpg" /&#62;
&#60;img width="2166" height="1405" width_o="2166" height_o="1405" data-src="https://freight.cargo.site/t/original/i/2a4302e49c043115ceb8b45ddbd153625b900475859a8e48caaf1ff030b9745b/Flipbook3.jpg" data-mid="134496342" border="0"  src="https://freight.cargo.site/w/1000/i/2a4302e49c043115ceb8b45ddbd153625b900475859a8e48caaf1ff030b9745b/Flipbook3.jpg" /&#62;
&#60;img width="2965" height="1921" width_o="2965" height_o="1921" data-src="https://freight.cargo.site/t/original/i/3998b1379520bb26be7453beecb9ee8be718742a80b6a5990dcda9170c84c2b5/Flipbook9.jpg" data-mid="134496409" border="0"  src="https://freight.cargo.site/w/1000/i/3998b1379520bb26be7453beecb9ee8be718742a80b6a5990dcda9170c84c2b5/Flipbook9.jpg" /&#62;
&#60;img width="2960" height="1917" width_o="2960" height_o="1917" data-src="https://freight.cargo.site/t/original/i/d91d5fb0760d262f5eecfb2f6b929a019c1c160765ff71109d7bf4213cda8328/Flipbook4.jpg" data-mid="134496348" border="0"  src="https://freight.cargo.site/w/1000/i/d91d5fb0760d262f5eecfb2f6b929a019c1c160765ff71109d7bf4213cda8328/Flipbook4.jpg" /&#62;
&#60;img width="2961" height="1916" width_o="2961" height_o="1916" data-src="https://freight.cargo.site/t/original/i/78aeb45d57ddfca1b58f0937c082e18406dd6daeebd1c831f4ccafc33929b452/Flipbook12.jpg" data-mid="134496426" border="0"  src="https://freight.cargo.site/w/1000/i/78aeb45d57ddfca1b58f0937c082e18406dd6daeebd1c831f4ccafc33929b452/Flipbook12.jpg" /&#62;
&#60;img width="2960" height="1921" width_o="2960" height_o="1921" data-src="https://freight.cargo.site/t/original/i/6d9c2b854df0b2d2ab9ba01f8919f8911bde8466ed073b4faad1435b788fcbe2/Flipbook5.jpg" data-mid="134496379" border="0"  src="https://freight.cargo.site/w/1000/i/6d9c2b854df0b2d2ab9ba01f8919f8911bde8466ed073b4faad1435b788fcbe2/Flipbook5.jpg" /&#62;
&#60;img width="2965" height="1918" width_o="2965" height_o="1918" data-src="https://freight.cargo.site/t/original/i/f1f208d109e0033d3e1a198bf79e1d2024c96ab46c67af589e90e74ce1f06289/Flipbook6.jpg" data-mid="134496381" border="0"  src="https://freight.cargo.site/w/1000/i/f1f208d109e0033d3e1a198bf79e1d2024c96ab46c67af589e90e74ce1f06289/Flipbook6.jpg" /&#62;
&#60;img width="2965" height="1917" width_o="2965" height_o="1917" data-src="https://freight.cargo.site/t/original/i/15c60c49ff641f281591840d7ad6e8cb5aaf00dd9a592ad534bdee66cfca7a8f/Flipbook8.jpg" data-mid="134496404" border="0"  src="https://freight.cargo.site/w/1000/i/15c60c49ff641f281591840d7ad6e8cb5aaf00dd9a592ad534bdee66cfca7a8f/Flipbook8.jpg" /&#62;
&#60;img width="2961" height="1918" width_o="2961" height_o="1918" data-src="https://freight.cargo.site/t/original/i/61b485cea04040984caf7f9f1efaa6b949145b3e6a33a7495ba8514c38077918/Flipbook10.jpg" data-mid="134496413" border="0"  src="https://freight.cargo.site/w/1000/i/61b485cea04040984caf7f9f1efaa6b949145b3e6a33a7495ba8514c38077918/Flipbook10.jpg" /&#62;
&#60;img width="2965" height="1921" width_o="2965" height_o="1921" data-src="https://freight.cargo.site/t/original/i/2676cba8bd3c3951882fa9a39388f4b375f6e1858b3c6bf5d4376bf1469cb5a8/Flipbook11.jpg" data-mid="134496423" border="0"  src="https://freight.cargo.site/w/1000/i/2676cba8bd3c3951882fa9a39388f4b375f6e1858b3c6bf5d4376bf1469cb5a8/Flipbook11.jpg" /&#62;



	︎︎︎The flipbook serves as a complete source of information for a Virtual Managers in assisting Veterans, with easy to navigate step-by-step instructions and go-to scripts.
	
</description>
		
	</item>
		
		
	<item>
		<title>Jurong Spring Logo</title>
				
		<link>https://irenearifin.com/Jurong-Spring-Logo</link>

		<pubDate>Wed, 23 Feb 2022 19:04:19 +0000</pubDate>

		<dc:creator>Irene Arifin</dc:creator>

		<guid isPermaLink="true">https://irenearifin.com/Jurong-Spring-Logo</guid>

		<description>Jurong Spring
	Format: Logo Design /&#38;nbsp;Country: Singapore


In 2011, Jurong Spring constituency was formed as part of a&#38;nbsp;five-member Group Representation Consituency (GRC)&#38;nbsp;located in the western area of Singapore.

In 2014, Team for Member of Parliament representing the Jurong Spring ward of Jurong GRC, would like a community-based brand to bring people together that represents the new ward to promote a sense of belonging and identity.

I worked with 2 Architects in this pro-bono project, to explore both ideas of strong curve lines that derives in the shape of a ‘J’ and ‘S’, and marry it with the curved shape representing the flow of spring, which echo softness and community.

In 2022, happy to update that the logo is still being used as it was designed 8 years ago and further realised (by other designer/s) in a logo for a new town council.



	
&#60;img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/97ffe46648c689343eda2d1c9b6fbc24dc29b2027fa9f6cbe5fb2de442a6294c/Jurong-Spring-LOGO.jpg" data-mid="134476160" border="0"  src="https://freight.cargo.site/w/1000/i/97ffe46648c689343eda2d1c9b6fbc24dc29b2027fa9f6cbe5fb2de442a6294c/Jurong-Spring-LOGO.jpg" /&#62;
&#60;img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/04a07d11d99f666b1d58818b67ded59d77d2d76aabed578b1410dde69eaa6dc9/20818863_1421962877881329_347875164916618323_o.jpg" data-mid="134475507" border="0"  src="https://freight.cargo.site/w/1000/i/04a07d11d99f666b1d58818b67ded59d77d2d76aabed578b1410dde69eaa6dc9/20818863_1421962877881329_347875164916618323_o.jpg" /&#62;
&#60;img width="1280" height="854" width_o="1280" height_o="854" data-src="https://freight.cargo.site/t/original/i/960d0cf79b9a13b9812fa40f756e3c99ede67bbc1e6863377182507c33d3c964/tumblr_pq4clyUkOx1s3ls9bo2_1280.jpg" data-mid="134475592" border="0"  src="https://freight.cargo.site/w/1000/i/960d0cf79b9a13b9812fa40f756e3c99ede67bbc1e6863377182507c33d3c964/tumblr_pq4clyUkOx1s3ls9bo2_1280.jpg" /&#62;


	︎︎︎Jurong Spring final logo and samples of application in the community.
	
</description>
		
	</item>
		
		
	<item>
		<title>ETC - Ilustrations</title>
				
		<link>https://irenearifin.com/ETC-Ilustrations</link>

		<pubDate>Sat, 26 Feb 2022 02:28:36 +0000</pubDate>

		<dc:creator>Irene Arifin</dc:creator>

		<guid isPermaLink="true">https://irenearifin.com/ETC-Ilustrations</guid>

		<description>
	&#60;img width="1938" height="2041" width_o="1938" height_o="2041" data-src="https://freight.cargo.site/t/original/i/f34b9b42a3e7c00120c33b61a07883dad9b7f38eda27ffe0c0a5a75a0c1ff2f1/TooFastTooPhorius.jpg" data-mid="134709700" border="0"  src="https://freight.cargo.site/w/1000/i/f34b9b42a3e7c00120c33b61a07883dad9b7f38eda27ffe0c0a5a75a0c1ff2f1/TooFastTooPhorius.jpg" /&#62;&#60;img width="1629" height="1572" width_o="1629" height_o="1572" data-src="https://freight.cargo.site/t/original/i/2eefd777e68365bd96931c363aa7795e8033554b92307f5418cdbf3b9af52f33/Chez-Business-Card.jpg" data-mid="134698602" border="0"  src="https://freight.cargo.site/w/1000/i/2eefd777e68365bd96931c363aa7795e8033554b92307f5418cdbf3b9af52f33/Chez-Business-Card.jpg" /&#62;&#60;img width="1280" height="838" width_o="1280" height_o="838" data-src="https://freight.cargo.site/t/original/i/861b7481e9615739fddd3bbe832b01887e51bcd5507cfc6400d64a42d8f76996/tumblr_n66ilfse8W1s3ls9bo1_1280.jpeg" data-mid="134698990" border="0"  src="https://freight.cargo.site/w/1000/i/861b7481e9615739fddd3bbe832b01887e51bcd5507cfc6400d64a42d8f76996/tumblr_n66ilfse8W1s3ls9bo1_1280.jpeg" /&#62;&#60;img width="1519" height="2056" width_o="1519" height_o="2056" data-src="https://freight.cargo.site/t/original/i/9d4e370bcc4f3b0c75b09c64a34beba91d4f5db2af90f757543756cb46d5741d/pumpkin.png" data-mid="136279814" border="0"  src="https://freight.cargo.site/w/1000/i/9d4e370bcc4f3b0c75b09c64a34beba91d4f5db2af90f757543756cb46d5741d/pumpkin.png" /&#62;&#60;img width="390" height="520" width_o="390" height_o="520" data-src="https://freight.cargo.site/t/original/i/81ef0bca2f94408b0113fc8e8aeceaad5166b85b9fc43c3ac860459e0f0e3f09/zune_sxsw_01.jpg" data-mid="138753261" border="0"  src="https://freight.cargo.site/w/390/i/81ef0bca2f94408b0113fc8e8aeceaad5166b85b9fc43c3ac860459e0f0e3f09/zune_sxsw_01.jpg" /&#62;


	&#60;img width="711" height="876" width_o="711" height_o="876" data-src="https://freight.cargo.site/t/original/i/bc12671a284c3e81f32a18196f371875c68d3fb3a2601eb93cfa5766b7c7b9d6/C1.png" data-mid="134698974" border="0"  src="https://freight.cargo.site/w/711/i/bc12671a284c3e81f32a18196f371875c68d3fb3a2601eb93cfa5766b7c7b9d6/C1.png" /&#62;&#60;img width="1938" height="2041" width_o="1938" height_o="2041" data-src="https://freight.cargo.site/t/original/i/a43e2cdd888ac56af7b85315ad559f0a71a8313826cd8438af9efb0f46cf488d/Tattoos.gif" data-mid="136102642" border="0"  src="https://freight.cargo.site/w/1000/i/a43e2cdd888ac56af7b85315ad559f0a71a8313826cd8438af9efb0f46cf488d/Tattoos.gif" /&#62;&#60;img width="1280" height="1677" width_o="1280" height_o="1677" data-src="https://freight.cargo.site/t/original/i/b4af51e64da6f5969d03e2c8ffe27253e641f3258d6ee2c9d9ff1a53b3ededee/khiel.jpeg" data-mid="134698653" border="0"  src="https://freight.cargo.site/w/1000/i/b4af51e64da6f5969d03e2c8ffe27253e641f3258d6ee2c9d9ff1a53b3ededee/khiel.jpeg" /&#62;&#60;img width="1271" height="1528" width_o="1271" height_o="1528" data-src="https://freight.cargo.site/t/original/i/5be67f52532083e0b155c1852ac9ce2fc2ec534d7f0c87305f1f1876b4e23c25/Red-clear.png" data-mid="136279980" border="0"  src="https://freight.cargo.site/w/1000/i/5be67f52532083e0b155c1852ac9ce2fc2ec534d7f0c87305f1f1876b4e23c25/Red-clear.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>About Me - Graphic Designer</title>
				
		<link>https://irenearifin.com/About-Me-Graphic-Designer</link>

		<pubDate>Tue, 08 Feb 2022 19:17:48 +0000</pubDate>

		<dc:creator>Irene Arifin</dc:creator>

		<guid isPermaLink="true">https://irenearifin.com/About-Me-Graphic-Designer</guid>

		<description>
	Artist,&#38;nbsp;Presentation and Graphic Designer based in Charlottesville, VA. I believe that designing with intention is an exciting process, and through research and exploration, the right solution will present itself in a balanced form of beauty and functionality.



	

	I’ve had the privilege to work both independently and with teams of talented people from various backgrounds, on many diverse projects having clients ranging from tech companies to governments, and small businesses to luxury brands.I’ve worked in a range of modes, from print publishing to the digital industry. If you have a project that you’d like to work on together, please don’t hesitate to get in touch!

	




	Contact:&#38;nbsp;iarifin.sg@gmail.com

	Let’s connect:

︎
	Selected clients:ETH Zurich, Facebook (Meta), World Bank, 
U.S Department of Veteran’s Affairs.
</description>
		
	</item>
		
		
	<item>
		<title>Top Nav — Mobile</title>
				
		<link>https://irenearifin.com/Top-Nav-Mobile</link>

		<pubDate>Tue, 08 Feb 2022 19:17:49 +0000</pubDate>

		<dc:creator>Irene Arifin</dc:creator>

		<guid isPermaLink="true">https://irenearifin.com/Top-Nav-Mobile</guid>

		<description>Secondary Media
︎ Information


︎ Soundcloud

︎ Twitter
︎ Instagram
The media are not toys… they can be entrusted only to new artists, because they are art forms. (McLuhan, 1954)</description>
		
	</item>
		
	</channel>
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