Sneak peek + in progress:

Facebook (Meta)

Format: Presentation, print / Country: South Korea and Singapore

Chuseok (추석) is one of the biggest holidays in South Korea. It's a time when families gather together to give thanks to their ancestors for an abundant autumn harvest. Sometimes called the Korean Thanksgiving, Chuseok is celebrated with good food, wine, and family gatherings.

Through research, I’ve created the concept and design for this Chuseok-themed campaign; applying relatable quintessential visuals that best represent the festive. They are then used (and improvised!) by the team, to be used through a series of breakout sessions, conferences, exhibits, and installations in Facebook, South Korea.

︎︎︎Opening and end slides used during the presentation and breakout sessions.

︎︎︎Long form used to convey heavy data into easy to scan information, this infographic was also printed for exhibition during the event.